Scientific, medico-driven studies on natural medicines are by-and-large useless.

A written presentation by the Nova Scotia Herbalist Association (NSHA) to the [third “advisory committee” of the] federal government introduced the descriptive concept of “duh-factor” studies. A duh-factor study is where some intrinsic component of a natural substance (in cherries, for example) is given to people in a double-blind, controlled study while monitoring some health outcome (fewer heart attacks, for example). Invariably the corporation paying for the study discovers improved health outcomes and announces this result to the popular media. Coincidentally they introduce and intensively market some iso-cherry-thingy natural product “proven to reduce heart disease.”
Well, duh! Feed any random group of typical North Americans a quantity of fresh fruit over time and virtually any indicator of disease will be lessened.




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